{"id":19589,"date":"2020-11-09T00:00:00","date_gmt":"2020-11-09T00:00:00","guid":{"rendered":"https:\/\/networkia.es\/sector-privat-i-public-la-transformacio-digital-a-dues-velocitats\/"},"modified":"2020-11-09T00:00:00","modified_gmt":"2020-11-09T00:00:00","slug":"sector-privat-i-public-la-transformacio-digital-a-dues-velocitats","status":"publish","type":"post","link":"https:\/\/networkia.es\/ca\/sector-privat-i-public-la-transformacio-digital-a-dues-velocitats\/","title":{"rendered":"Sector privat i p\u00fablic, la transformaci\u00f3 digital a dues velocitats"},"content":{"rendered":"

Per Juanjo Mart\u00ednez<\/strong>, publicat per Naci\u00f3 Digital el 6 de novembre de 2020<\/p>\n

“Digitalitzaci\u00f3” \u00e9s una de les paraules m\u00e9s repetides darrerament en l’\u00e0mbit empresarial. Tots els experts insisteixen en el fet que aquest \u00e9s el cam\u00ed, m\u00e9s aviat, l’\u00fanic. La transformaci\u00f3 digital \u00e9s l’element clau per la competitivitat empresarial en un mercat canviant, exigent i cada vegada m\u00e9s dif\u00edcil de preveure, on la incertesa \u00e9s la norma. Ara b\u00e9, no pot haver-hi evoluci\u00f3 tecnol\u00f2gica sense una cultura corporativa innovadora i creativa. I no es tracta de digitalitzar els anteriors processos anal\u00f2gics, es tracta de reinventar digitalment els teus processos.<\/p>\n

Segons la Consultora Vanadis, abans de la pand\u00e8mia nom\u00e9s un 13% de les pimes espanyoles tenien un pla de digitalitzaci\u00f3, percentatge que pujava al 45% en grans empreses. Els principals motius per no fer el pas s\u00f3n el desconeixement, el cost econ\u00f2mic i tamb\u00e9 el no tenir un prove\u00efdor de confian\u00e7a. No tenir una bona pres\u00e8ncia a Internet pot suposar un alt risc de desapar\u00e8ixer. Marketing digital, ciberseguretat, connexi\u00f3 fiable i potent, comer\u00e7 electr\u00f2nic, telepres\u00e8ncia, CRM, ERP…. tot ha d’estar orientat al fet que tant els teus clients com els potencials et trobin i puguin interactuar digitalment. Existeixen moltes tecnologies a tots els nivells i moltes sense cost que s’adapten a qualsevol mena d’empresa.<\/p>\n

Tornant a la cultura empresarial, com deia Warren Buffett, “quan baixa la marea es veu qui nedava despullat”, i ara \u00e9s un bon moment. La cultura del presencialisme, horaris r\u00edgids, despla\u00e7aments sempre a les mateixes hores al mateix lloc de treball, gesti\u00f3 del temps i de l’acompliment s’han de revisar. Qui no hagi evolucionat ja cap a una cultura m\u00e9s de confian\u00e7a i independ\u00e8ncia ho tindr\u00e0 dif\u00edcil. L’element clau rau en la capacitat de les organitzacions en adaptar-se i aprendre de manera r\u00e0pida. Les habilitats dels l\u00edders i les capacitats dels equips marquen la difer\u00e8ncia.<\/p>\n

Els que treballem a la ind\u00fastria del “Flex Offices”<\/strong> o “Networkia Workspacess”<\/strong> estem acostumats a treballar amb empreses innovadores que ens requereixen flexibilitat, espais inspiradors, amb la capacitat per adaptar-se a necessitats canviants i suport puntual. Em vinc a referir a espais de productivitat, de socialitzaci\u00f3, connectivitat on la qualitat de l’aire i l’ergonomia s\u00f3n aspectes importants. Per descomptat, cal comptar amb infraestructures i serveis alineats amb l’atracci\u00f3 i la fidelitzaci\u00f3 del talent. En definitiva, un espai per cada activitat.<\/p>\n

En q\u00fcestions de transformaci\u00f3 digital, el sector privat ha fet els deures, els est\u00e0 fent, o almenys est\u00e0 mentalitzat, per\u00f2 podem dir el mateix del sector p\u00fablic? Sense dubte no, o almenys no suficientment. Nom\u00e9s l’AEAT i la TGSS es troben digitalment avan\u00e7ats, \u00e9s a dir, els departaments que es dediquen a recaptar. En canvi, els que han de donar servei, estan a anys llum de les necessitats d’empreses i ciutadans. La Just\u00edcia o qualsevol tr\u00e0mit administratiu \u00e9s lent, complex i enrevessat, llastrant la competitivitat de les empreses i, per tant, empobrint a la societat. I no \u00e9s una tasca f\u00e0cil perqu\u00e8 no va nom\u00e9s de hardware, de processos i de software, aix\u00f2 t\u00e9 f\u00e0cil soluci\u00f3 si hi ha voluntat, que est\u00e0 per veure. Aix\u00f2 va de persones, i majorit\u00e0riament, comptem dins del col\u00b7lectiu de servidors p\u00fablics amb una poblaci\u00f3 sense la qualificaci\u00f3 necess\u00e0ria, envellida i desmotivada, i si aix\u00f2 no \u00e9s suficient, estan liderats per pol\u00edtics, amb projectes a curt termini i guiats per als interessos del seu partit.<\/p>\n

Ho hem vist recentment en la gesti\u00f3 de la pand\u00e8mia amb el suport a les resid\u00e8ncies de gent gran, amb la compra de material d’autoprotecci\u00f3, amb la just\u00edcia aturada massa temps i, especialment, en el mal funcionament del SEPE, deixant sense cobrar molts mesos a treballadors en ERTO, oficines tancades, tel\u00e8fons que no s’atenien i, per a acabar-ho d’adobar, la web deixava de funcionar durant hores o dies cada vegada que hi havia un canvi normatiu. Tamb\u00e9 amb el fam\u00f3s ingr\u00e9s m\u00ednim vital, anunciat a bombo i platerets per alguns governants per\u00f2 moltes vegades missi\u00f3 impossible per a qui el necessitava.<\/p>\n

Tenim molts casos d’\u00e8xit al nostre voltant com per exemple en educaci\u00f3, la col\u00b7laboraci\u00f3 publicoprivada a Finl\u00e0ndia i en administraci\u00f3 digital a Est\u00f2nia. Es tracta de pa\u00efsos on el protagonisme pol\u00edtic resulta inexistent i l’administraci\u00f3 \u00e9s extremadament eficient com a Su\u00efssa. Ens trobem pa\u00efsos extremadament lliberals com Nova Zelanda, Austr\u00e0lia o Dinamarca, on tot s\u00f3n facilitats pel desenvolupament econ\u00f2mic i tenen un excel\u00b7lent nivell de serveis p\u00fablics i protecci\u00f3 social. Tamb\u00e9 tenim casos com l’\u00cdndia que es va convertir en el pa\u00eds de la Inform\u00e0tica per voluntat pol\u00edtica. Rajiv Gandi, tamb\u00e9 conegut com a “Rajiv Computerjee” va promoure la informatitzaci\u00f3 i la formaci\u00f3 inform\u00e0tica, generant una nova classe mitjana d’inform\u00e0tics donant servei a tot el m\u00f3n.<\/p>\n

Es pot fer, \u00e9s clar que es pot fer, per\u00f2 cal tenir la voluntat!!<\/p>\n","protected":false},"excerpt":{"rendered":"

Per Juanjo Mart\u00ednez, publicat per Naci\u00f3 Digital el 6 de novembre de 2020 “Digitalitzaci\u00f3” \u00e9s una de les paraules m\u00e9s repetides darrerament en l’\u00e0mbit empresarial. Tots els experts insisteixen en el fet que aquest \u00e9s el cam\u00ed, m\u00e9s aviat, l’\u00fanic. La transformaci\u00f3 digital \u00e9s l’element clau per la competitivitat empresarial en un mercat canviant, exigent […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-19589","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"\nSector privat i p\u00fablic, la transformaci\u00f3 digital a dues velocitats | Networkia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/networkia.es\/ca\/sector-privat-i-public-la-transformacio-digital-a-dues-velocitats\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sector privat i p\u00fablic, la transformaci\u00f3 digital a dues velocitats | Networkia\" \/>\n<meta property=\"og:description\" content=\"Per Juanjo Mart\u00ednez, publicat per Naci\u00f3 Digital el 6 de novembre de 2020 “Digitalitzaci\u00f3” \u00e9s una de les paraules m\u00e9s repetides darrerament en l’\u00e0mbit empresarial. 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